It’s time to get more personal.
2018 is the year of messaging. Sure inbox’s have been with us since MSN days but for a marketer in this generation, private messaging and direct, lightning fat customer service is the way forward.
And with Facebook just announcing a new update to its own Messenger platform falls inline with this prediction. The update promises to improve quick replies, expanding on customer chat plugins and better customisation tools.
Quick replies have been available for around 3 years but the new update adds the ability for businesses to get that ever so important contact info by a simple response function. When a company asks for contact info, a quick reply button will appear with the users email or phone number associated with your Facebook account.
Insert Damn gif here.
But wait. There’s more!
There’s a new setup tool to help businesses get up and running quicker than before, a new notifications system for customers to see when there’s a message from a business waiting and a persistent menu that can show up directly in Messenger.
And for those people that kick cats and steal sweets from babies, Facebook added support for Internet Explorer. They don’t deserve it but now customers who use that browser can have all of these features too.
Add to that, companies can see how many new or open conversations there are between their Page and people using Messenger, you have a real power house for customer service and nurturing leads. Don’t forget about the message tags..
Facebook are spoiling us.